Cosmetics Giant Touts Beauty, Power of Hyaluronic Acid


Cosmetics giant Estйe Lauder has jumped on the hyaluronic acid bandwagon with the release of its high-end "Perfectionist" skincare products, the CP+ Correcting Serum and the Correcting Concentrate for Lip Lines.

In recent months, several beauty products containing hyaluronic acid (also known as HA) have flooded the market, ranging from vitamin supplements to injections. With its "Perfectionist" skin moisturizer treatments, Estйe Lauder is the latest to validate the beautifying effects of hyaluronic acid for your skin.

Hyaluronic acid naturally occurs in human skin and is capable of holding 1000 times its own weight of water. Although the amount of HA in skin decreases with age, supplementing the body's natural supply can help offset visible signs of aging. The protein acts like an "instant facelift," retaining essential moisture in the skin layers to reduces wrinkles caused by dehydration and aging.

The cosmetics industry continues to debate what type of hyaluronic acid treatment is best. As injection procedures are still on the rise - in 2004 there were 882,469 performed in the U. S. alone - many beauty enthusiasts are gravitating towards less invasive HA treatments. Leading the pack, Estйe Lauder boasts that its "Perfectionist" skin products visually improve clarity and elasticity more effectively and safely than any injection procedure.

Two products in Estйe Lauder's "Perfectionist" skincare line now contain the high-powered humectant. The company's own tests have shown that skincare products containing hyaluronic acid can reduce the appearance of lines and wrinkles by up to 50%. According to Estйe Lauder, the exclusive complex reduces fine lines while also improving the skin's suspension. After using the products for a few short weeks, deep vertical lines give way to soft, sensual skin and beautifully contoured lips.


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